strategy
For me, strategy is about guiding you through a process to uncover the insights that define what you need to say, when to say it, and who to say it to. My approach is adaptable based on your needs and budget, but these are the core pillars:
1. insight gathering
Uncover those game changing insights that help you really understand your audience, landscape, and data.
2. discovery workshops
Collaborative sessions designed to get to the heart of your customers' challenges and explore ideas that address them.
3. test & evaluate
Validate ideas through market research and carefully designed pilots to ensure the strategy holds up.
4. Blueprint for success
Develop a clear, actionable plan that outlines messaging, tactics, timelines, and the metrics that define success.
execution
In an ideal world, I support clients through the full process from strategy to execution, as this does produce the best results. However, in reality, I appreciate that many clients simply want help executing specific tactics. Whatever you’re looking for, get in touch and we’ll find the right way forward.
For inspiration, please take a look some examples of what I’ve been able to achieve with other clients.
Please note that much of my work has been in the medical affairs space and cannot be shared publicly due to confidentiality. If you’re interested in this type of work, I’d be happy to discuss my experience and capabilities in more detail.
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Marketing research
Questionnaires
Interviews
Advisory boards
Social listening
Competitor intelligence
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Slide decks
Thought leader presentations
Interactive patient cases
Internal and external training materials
Trial summaries
Congress summaries
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Blogs
Newsletters
Website
Infographics
Video
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Social media
Email campaigns
SEO
Forums
Media
Paid ads
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Conference booths
Brand launches
Webinars
Training meetings
Journal Clubs